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Hood ’s presentation of feasibility study on

“Digital compact cameras”

Good afternoon!

As we all know, the scale of our company is becoming more and more lager. So we need amount of staffs to take more pictures for different products. But now our cameras are all date out. As the manager of our company, I want to make an application to board for purchase several digital compact cameras. Followed is my feasibility study on it. With the development of our company, our products are still to take more pictures for saving. But the old cameras’ effective pixel is quite slow and result to the pictures ’ resolution can ’t satisfy our customers ’ demanding. The photo ’s definition is so low that customers can ’t look very clearly of our products. As far as I am concerned, Canon is promoting two kinds of digital compact cameras in recently. I looked most closely at the Canon Powershot S95 and Canon powershot SX20. Both cameras belong to the same model, but they also have some difference.

Now, I will illustrate them from several aspects. The total pixels count of S95 is 10.4 megapixels and effective pixels is 10.0 megapixels. The focal length of S95 is 6.0(W)-22.5mm(T). And its LCD monitor is 3.0-inch TFT color with wide viewing angle. Its LCD pixels is 461000 pixels and its shutter speed is 1/1600 second. This kind of camera also has the

function of continuous shooting. I think the power source is an important factor. The S95’s power source is rechargeable battery pack NB-6L and its compact power adapter CA-DC10. The weight of S95 is 170g (camera body only). All above are the parameters of S95. Now, let’s turn to another camera.

The SX20 is also a new kind of camera. Its total pixels count is 12.4 megapixels and its effective pixels is 12.1 megapixels. The focal length of SX20 is 5.0 (W) - 100mm(T). The LCD monitor is 2.5-inch TFT color Vari-Angle LCD with wide viewing angle and its LCD pixels is 230000 pixels. This camera ’s shutter speed is faster than that camera ’s. its shutter speed is 1/3200 second. The power source of SX20 is AA-size Alkaline Battery(x4), rechargeable AA-size NB-3AH Battery(x4) and compact power adapter CA-PS700. This camera is more weight than S95’s. its weight is 560g(camera body only).

According to the above parameters, though S95 is lighter than SX20 and S95 has a high LCD monitor pixels. But we want to own a high effective pixels and a high shutter speed. And the S95’s price is 3025 yuan but the SX20’s price is 2800 yuan. So I hope our board makes a decision to choose the SX20 camera. Thanks!